Microsoft has fired the next salvo in the next-generation wars: Downloadable movie and TV content for the Xbox 360.
Xbox Live 360 will play host to the videos, which can be rented or purchased outright, and saved to the Xbox 360's hard drive -- provided, of course, it is the good Xbox 360 with the hard drive and not the hard-driveless Xbox 360 as sold in what is lovingly referred to as "the retard pack."
Television shows such as MTV's The Real World, CBS' Survivor, and Adult Swim's Robot Chicken as well as movies such as Superman Returns will be made available via Xbox Live. There's no official word as to pricing, but the lukewarm rumor of the day suggests that TV shows will cost 240 points (or about $3) to download and movies clock in at 320pts for standard-definition and 480 pts for high-definition rentals. Rentals will be stored on the Xbox 360's hard drive for two weeks, but the video will disappear 24 hours after it's viewed.
More information on Microsoft's plan can be found here.