As Major Nelson announced last week, today Gene Simmons made a special appearance at Times Square's Virgin Mega Store, which happens to be right across the street from our offices. We waded through the crowds to get a glimpse of the KISS guitar hero with the um, Guitar Hero 360 controller. Also at the event were the nation's top five Guitar Hero gamers who jammed onstage in front of many bewildered tourists. The highest scorer, which in this case was J.W. McNay, got to play "Strutter" with Simmons (Simmons played on his own ax... literally shaped like an ax). The kid also got a custom-made 360 controller signed by Simmons. Except for the fact that I was in the same building as a member of KISS, it was pretty odd and uneventful. And Major Nelson was nowhere to be seen... For more of pics, make the jump.